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The great importance of web analytics in internet marketing is based on the fact, that it allows you to assess the results of the work you are doing and whether you managed to achieve the results you want. This means that web analytics is a great tool to help you analyze the results achieved with different types of online marketing strategies, making analytics an inseparable part of the process of web analysis.

The beginning of the course is focused on explaining what web analytics is, how it all started, and how analytics changed over the years with the development of technology. You will also learn about the true potential of web analytics and how you can use it to help your business grow.

The terminology typical for web analytics is something you should be familiar with in order to understand the basics of web analytics. Some of the important elements introduced through the course include the five “Why” of web analytics and web analytics dashboards.

You will also discover some of the web analytics tools and software you could use for tracking your performance, as well as which metrics you need to track in order to get the full picture of your website’s activity and success.

As one of the most commonly used web analytics tool, Google Analytics is also part of this course. The process of installing Google Analytics, as well as detailed instructions on setting up different features inside the tool are all explained in this course.

You will also find out how to analyze the data obtained through Google Analytics. Increasing the website’s visibility through web analytics is also an important topic discussed throughout the course, with a presentation of trusted ways to increase visibility and metrics, which can help with this task. Metrics such as SEPR rank, keywords, click through rate (CTR) and others are all part of the process of increasing website visibility and making web analytics work for your website by obtaining the relevant data.

When it comes to analysis of the data obtained through website analytics, you will learn how to analyze the data using the testing software. This will help you compare relevant figures and conclude which tactics are successful.

Web analytics methods are also a helpful resource for you to understand the process of collecting the data and how those data affect the statistics gathered through web analytics.

In the end, you will learn about social media analytics and mobile analytics as two important sources of traffic, and thus important elements of web analytics nowadays. These data will help you find out how visitors interact with your website, which parts of the website are the most engaging, which pages cause the greatest bounce rate, etc.

All of this can help you understand your website and the way visitors see it. This is important for you if you want to make adjustments and improve the parts, which are not performing well, and take advantage of approaches that do work well and provide positive results.

The final list of tips for advanced web analytics will help you go a step further and develop an approach, which is based on process, that are proven to give results and basically make up the essence of web analytics.

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